How to Make the Most of Your Advertising with Crystal Coast Bride

Thank you for advertising with us! We’re here to connect you directly with brides-to-be, and we want to make sure we’re working for you. Here are suggestions for tracking your print and online advertising effectiveness with us.

1. You will receive email leads from two sources on our web site. The first is from a bride who completes our online request form. This generic lead goes to all of our advertisers and will have “Wedding Lead from Crystal Coast Bride.com” in the subject line. Each lead includes the bride’s contact information, wedding date and location, and needed services.

The second type of lead will come from brides who complete the EMAIL THIS BUSINESS form on your business listing page. They will include the subject line INQUIRY FROM YOUR LISTING ON CRYSTAL COAST BRIDE.COM . These brides are communicating directly and uniquely with you, and they are interested in your specific services. These leads are also archived in our database and can be accessed from your dashboard at any time by clicking EMAIL ARCHIVE.

2. When replying to these emails, craft a customized email. Our experience has shown that a carefully customized response addressing the bride’s individual needs is much more effective than a form response or auto responder. Make your email personal, short, and sweet with bullet points and one or two links to your web site. Remember, brides are getting tons of email every day. Make yours stand out by cutting the fat.

3. Remember that emails are not the only source of leads from us. You will also receive phone calls, visits to your web site, and walk-ins to your business. In fact, we recently surveyed 327 brides who have used our web sites (March 2014), and found that many are connecting with our advertisers via means other than email:

What activities did you engage in during your visit(s) to our web site?
Searched the wedding vendor directory. 22.97%
Followed a link to a specific wedding vendor’s web site. 16.22%
Called a specific wedding vendor. 12.16%
Emailed a specific wedding vendor. 10.81%
Viewed the digital version of the magazine. 9.46%
Subscribed to the email newsletter. 9.46%
Ordered a magazine. 5.41%
Read the blog. 5.41%
Wrote a wedding vendor rating and/or review. 4.05%
Completed the vendor information request form. 4.05%

4. Be sure to ask all brides who contact you how they heard about you. The only way to know whether or not any of your marketing efforts are working is to ask. At the end of your advertising contract period, go back through all of your leads and determine if a bride booked with you.

5. Check your web traffic statistics. Your online business listing also includes a link to your web site. Check your incoming web traffic statistics on a regular basis to review incoming links. Your webmaster will be able to provide you with access your web traffic statistics.

6. Keep your online business listing updated. It is very important to keep your online listing current and accurate. If your information is not current, brides cannot contact you. Also, we use the online information in your magazine directory listing.
Occasionally swapping out photos and adding as much informational copy to your listing as possible will keep brides coming back. If you are a print advertiser, we will upload your magazine ad to your listing so that brides may print this and carry it in their planning notebooks. If you need help logging in and accessing your business profile, please read our FAQ.

7. Submit stories and announcements to our blog. Brides frequent our blog for the latest wedding news. Email us with your real wedding story, announcement, or other story idea, along with several photos, and we’ll put it on the blog!

And remember, we specialize in designing wedding industry web sites, print ads, brochures, videos, and more. Check out our online portfolio or email us for a quote on your next project.